Each week on “5 Minutes With” our hosts interview experts in the media world. This week, Mike White talked with Eric Mitchell from LifeFlip Media, which works closely with the world’s most progressive, ambitious companies to build campaigns that deliver on their largest business goals and solve their greatest challenges.
Company: LifeFlip Media
Website Address: http://www.lifeflipmedia.com
Interviewee: Eric Mitchell
The biggest change in marketing that I see coming in the next five years is?
Marketing will fully embrace streaming networks.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Your company is growing quickly and you know that you need to expand your marketing efforts, but you don’t have weeks on end to look for the ideal in-house candidates.
Even if you do make a hire relatively quickly, it will still take time for your new employee to receive training and become familiar with your company. And if you make a hire too hastily and end up with someone who can’t handle the job responsibilities, you have to go through the time-consuming and costly hiring process all over again.
Although the process of hiring an agency and familiarizing your dedicated team with your business also takes some effort, the time to hire is almost always significantly shorter. Agencies spend their entire working days creating marketing campaigns for their clients, and a professional agency will be able to pick up your marketing remarkably quickly