Business Name: The Nashville Singers, Inc.
First Name: Todd
Last Name: Wilson
Address: 4636 Lebanon Pike, 162
What type of business services do you offer? Community performances, music workshops and self-produced concert events.
What role does social media play in your outreach? Aside from our weekly email newsletter that goes out to 1,500+ people per week, our next most consistent marketing tool to promote our events and programs is social media.
What differentiates you from the competition? Most community choral organizations are strictly focused on singing. We function as a nonprofit organization with our choir as the vehicle that helps us raise money to award music education grants and scholarships to area schools, nonprofits, and students. We also honor an outstanding arts advocate of the year most years. With the Nashville Singers, we’re about more than just singing.
What is the biggest marketing challenge that you will face in the upcoming year? Recovering from the hiatus forced onto our organization by Covid-19. All rehearsals community performances, music workshops and self-produced concert events have been suspended since March 5, 2020.