Jandra Sutton
Founder + CEO at The Wildest Co
Website Address: thewildest.co
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Jandra Sutton from The Wildest Co.
To learn more check out thewildest.co.
What is your company Elevator pitch when talking about your company?
We are a Nashville-based creative agency specializing in content creation, branding, and marketing for busy entrepreneurs and small business owners.
What is the biggest change in marketing that you see coming in the next 2 years?
I believe we’ll continue to see a surge in popularity for video content, especially short-form video. TikTok and now Instagram are dominating the video space, and I think that will spread to other platforms.
What is one tip that you would give when it comes to digital marketing?
Own your audience. After the Instagram and Facebook crashed earlier this month, many companies and marketers were hit with the fleeting nature of social media platforms — you can’t rely on these services to always exist, which is why it’s so important to build up a strong presence through your website and email newsletter.
What is the main pain point that you solve for your customers?
Finding a flexible service provider that you can trust.
