“Marketing and Beyond” with Greg Kirkham from Wells Digital Media


Greg Kirkham
Founder and CEO at Wells Digital Media
Website Address: www.wellsdigitalmedia.com

Each week on “Marketing and Beyond,” our host talks to media experts across the country.  This week our host speaks with Greg Kirkham from Wells Digital Media. To learn more, check out www.wellsdigitalmedia.com.


What is your company Elevator pitch when talking about your company?

Wells Digital Media provides our clients with the expertise provided to some of the fastest growing brands in the world, providing them with a complete marketing solution from concept to revenue.


What changes has your company made over the past 2 years that have impacted your business

In the past 2 years we’ve expanded our team and offering to include a full service marketing product. Our team consists of myself, a sales and marketing consultant and former VP of Analytics for Harmon Brothers, expert media buyers and content developers and expert project managers and dedicated Account Managers, to ensure our clients receive top level service and delivery without the hassle. We begin each relationship with a comprehensive analysis of the customer journey, a 5 week market acceptance testing, a complete analysis of the client’s ads and analytics and an expert level discovery of the client’s customer base.


What is one tip that you would give when it comes to digital marketing?

Dissect your ads! Review each stage (top of funnel, middle of funnel, bottom of funnel) and dissect the messaging. Build a narrative around your company and the message that you want to convey/the customer resonates with. Meet your customer where they are and help them see the value that you want to convey.


What is the biggest change in marketing that you see coming in the next 2 years?

Marketing is going to become much more personal – Value-based and journey-centric. Customers are becoming much more savvy, they don’t waste time on products they’re not interested in, and they require much more connection to choose to make a purchase. If they business doesn’t have an excellent customer journey, they’re missing out on the bulk of their potential revenue generation.