Sky Stack
Co-Founder/CEO at RESRVD AGENCY
Website Address: RESRVD AGENCY
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Sky Stack from RESRVD AGENCY. To learn more, check out https://www.linkedin.com/in/sky-stack
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing and branding strategy are going to become the central theme over the next two years as privacy changes make data more scarce. Data is an amazing tool, but in many ways the obscene availability of digital data and tracking has crippled marketers’ ability to think for themselves in the planning and launch phases of their marketing. Over the next two years, there will be a return to strategy, philosophy, and creative as starting with sound principles in mind will become a necessity as granular data availability weans out.
What makes your company unique?
We forge marketing leaders through a creative-first “bond branding” approach that cements our clients in their customers’ minds. We have an edge because don’t care about awards or what other creative-first agencies are interested in, and only focus on delivering results to our clients.
