Joe Catania
CEO & Founder at Catania Media Consultants
Website Address: cataniamedia.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Joe Catania from Catania Media Consultants. To learn more, check out cataniamedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I see CMO’s and Marketing Directors diverting more money into connected TV also know as OTT ( streaming video ). As more viewers continue to cut the cord more viewers will move towards streaming video platforms. Providing opportunities for advertisers.
Are there any trade organizations or groups that you belong to?
American Marketing Association; PILMMA: Law Firm Marketing Association
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I believe an outside media buyer ( agency) will have access to more cutting edge digital products which makes them more savvy in providing the ‘agency’ an advantage in bringing the best strategies to the table.
What is one tip that you would give when it comes to media planning?
- Set goals and benchmarks to gauge how your media plan is working and optimize accordingly.
- Know your audience! With digital marketing you can target your potential clients which will improve your conversion rate.
How does a media buyer stay on top of trends with media placement?
Being a student of the game. Webinars, Seminars, workshops and other online educational services that keep you at the cutting edge.
