“The Horse’s Mouth” – Connecting With the Customer

Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.

Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.

This week, Tom spoke with Howard Wolpoff from Profit Master Business Solutions, Chris Ramaglia from BroadBased Communications, Grayson Marshall from Digital Direct Media, Daniel Burstein from MECLABS Institute, and Jennifer Goodwin from Jennifer Goodwin Companies.

How important is it for you to connect on a personal level with the customer, whether that be through video or audio podcasts or other mediums?

Howard Wolpoff

Those mediums play a part in the goal to get your name out there and help people get to know you a little bit more. It also serves as a really great way to educate people on different ways that they can market their business.

Chris Ramaglia

People do business with people, and when you’re able to get a podcast out there, you have already made a soft introduction. So when you do actually shift into business mode, people have already heard you, they already know you and have a perception of what you’re all about. And it helps you get in. It’s also a great way to make connections, a guest on your show can be turned into a lead. So it’s a really good strategy.

Daniel Burstein

Podcasts are part of bigger content marketing in general. When you move into content marketing, it’s not about the interruption. It’s not about someone’s watching a Jaguars game, throw a commercial up and hopefully, they see it. You want to be bringing people in. It’s through content like podcasts that you can build trust and quality. When you have a podcast, you are building your own audience.

Read more HERE.