“The Horse’s Mouth” – The World of Digital and Social Media

Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.

Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.

This week, Tom spoke with Mike White from BluHorn, Cathy Curtis from The Florida Times-Union, Bryan Croft from Holmes Custom, Rebecca Day from Rebecca Day Music, and Tony Davis from Granite Transformations.

What is your biggest challenge in marketing and advertising?

Mike White

The biggest challenge probably is finding the right medium to get the message out. Every client has a different budget and different expectations. We have to always be studying the new trends and making sure that it works with everything.

How important is marketing in the world of radio?

Cathy Curtis

I still think you need to market yourself as an individual through what you’re doing. You also have to be open to change and growth. You have to ask your clients, how can I help you? What’s your need? What’s your budget? Let’s talk.

How important is marketing in your business?

Bryan Croft

Marketing serves as a way to sell more. I wanted to make more money and improve my position within my company, so I was able to take our product line and sell them, not just in my hometown, but all over the world. My company is keyword-driven, so we implement platforms such as Facebook in order to be the company that pops up when people search for our product.

Read more HERE.