Welcome to “The Horse’s Mouth” with Tom McManus, a unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.
Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.
This week, Tom spoke with Brian Hart and Liliana Chaves from Compass Management & Consulting, Mike White and David Sillick from BluHorn, and Ambre Goff from Level Up Learning Center.
What is marketing?
David Sillick
It’s driving qualified leads to a sales team or business owner to follow up on and then convert into an actual business.
Brian Hart
When I think of marketing, I think of ways to drive value to my clients. My clients are non-profit medical associations mostly in Florida and some nationally. What we try to do is we try to drive education so educate our members on best practices in medicine and what products and services we can bring them to improve their best practices which in turn helps my company grow.
Read more HERE.
