Welcome to “The Horse’s Mouth” with Tom McManus, a unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.
Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.
This week, Tom spoke with Darien Holder from Dph Media, Angela Spears from Angela Spears Communication, and Barry Hoover from Thryv on the best ways to reach your audience.
What is the best way for a brand, service, or person to get their brand out there?
Angela Spears
First of all, knowing your audience is key. You need to know who you need to sell it to, who you need to appeal to. What is also important is being honest and genuine about that product. You want to show people you have a good product and you want to put it out there in a unique way. You want to be memorable.
Barry Hoover
You want to be taking care of your clients and nurturing your relationships with them. Marketing will only take you so far. They’ll get you the new people in the door, but if you don’t keep nurturing them and keep them coming back you’re just going to be wasting your money. Marketing and nurturing go together.
Read more HERE.
