The Avenues, St. Johns Town Center and St. Augustine Premium Outlets today announced their Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of the pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.
From April 14 to May 20, visitors to The Avenues, St. Johns Town Center and St. Augustine Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen.
Discount Card Program: In exchange for a $5 donation to Susan G. Komen at St. Johns Town Center, shoppers at will receive a Discount Pass, available at Guest Services or the Mall Office at participating centers, providing 25 percent off one item at participating retailers or a variety of discounts at participating retailers.
In exchange for a $10 donation at St. Augustine Premium Outlets, shoppers will receive a Discount Pass available at the Mall Office, valid at participating retailers including Under Armour, Skechers, Adidas and over 40 more!
All Discount Pass donations go to Susan G. Komen.
Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a More Than Pink Visa Giftcard at Guest Services or the Mall office. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year round.
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.
About Simon Premium Outlets
The global Simon Premium Outlets portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. Our 91 Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando, Desert Hills (Palm Springs), Las Vegas and Wrentham Village Premium Outlets (Boston). For more information visitpremiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.