The Jacksonville Buzz with Lara Kocerka of Declaration & Co

Welcome to the Jacksonville BUZZ, the newest lifestyle and entertainment guide on eating, drinking, playing and living it up in the Bold City. Expert hosts Adrienne Houghton and Grant Smith are a delight to watch, treating viewers to fascinating guests, laugh-till-you-cry moments and insider tips on enhancing every aspect of your life on the First Coast.
British fashion maven ADRIENNE HOUGHTON is a powerhouse of sophistication, style and quick wit. Having graced stages, magazine covers and catwalks around
the world as a professional dancer and fashion model, Adrienne has been actively sought out by well-known brands for design and fashion consultation since her move to Jacksonville in 2004. Tune in for her secrets to style success, and follow her on Instagram @firstcoastfashion.
Jacksonville native GRANT SMITH is a Renaissance man-about-town—he cooks, he travels, he’s outdoorsy, and he’s aces at finding the local hidden gems we’re all eager to visit. Not to mention, he’s good at sharing! His designed-to- impress recipes will no doubt become go-to menu items, and it’s hard to say no when he invites you to his next favorite event. Follow Grant on Instagram @grantsadventures.
We are also always joined by our amazing and talented BUZZ TV Correspondents. From Ellen Cottrill to Brittany Shaw, they join us here on The Jacksonville Buzz whenever they have a guest who is just to buzz worthy.
Today, they sat down with Lara Kocerka of Declaration & Co.

Declaration & Co. is a family business owned and founded by Lara & Steven Kocerka. They are an apparel, jewelry and gift boutique that has been part of the local St. Augustine community since 2010, and added a second location in Avondale in 2017. Declaration carries a unique mix of thoughtfully curated items and original pieces hand-designed by Lara herself. A great word to describe Declaration’s style is “lifestyle” – these are pieces you can live in everyday, with the perfect balance of classic, fun & feminine mixed in. Our shops are open every day of the week and we also offer a Text-to-Shop service where customers can shop our Instagram page right from their phones.

In addition to being known as your go-to boutique for the perfect outfit or gift, Declaration has been working hard on several new projects all designed to create the best experiences for our customers. Coming this summer is The Homeroom! Inside our St. Augustine shop we will have a new creative space where we will hold unique and fun DIY workshops led by local artists and makers. We also now offer Declaration & Co. Custom – where customers can go on our website and create their graphic products using Lara’s original designs, shipped directly to your home! Another new service on our website is monthly digital downloads designed by Lara that are TOTALLY FREE! In February, we offered a variety of free downloadable & printable Valentines and for March, we just published some downloads for St. Patrick’s Day and International Women’s Day!