On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Brian J. Esposito of Esposito Intellectual Enterprises & Diamond Lake Minerals.
Short company description:
About Esposito Intellectual Enterprise (EIE):
Esposito Intellectual Enterprises, LLC (EIE) stands as a formidable and diverse holding company, transcending its origins as a beauty product supplier over two decades ago. Under the visionary leadership of Brian J. Esposito, a luminary recognized among the top 10 CEOs globally from 2020 to 2022, EIE has flourished into an expansive empire. With over 110 entities and 200+ joint ventures, our dynamic presence spans across 25+ diverse industries worldwide, including media, liquor, music, fashion, hospitality, aviation, aerospace, sea exploration, security tokens, oil & gas, mining, TV & film, technology, and blockchain.
EIE is committed to integrity and meaningful relationships, collaborating with ethical partners to navigate business challenges with resilience. Our team, fortified by professional safeguards, drives success through strategic, symbiotic relationships across our multifaceted portfolio, fostering innovation and connectivity. Brian J. Esposito’s exceptional leadership has been pivotal in EIE’s growth. Recognized as one of the Top 100 People in Real Estate in 2021 and celebrated as one of the Top 100 Innovators and Entrepreneurs in 2022, his strategic acumen and innovative mindset have consistently built successful and financially robust companies and brands. His expertise extends across both private and public sectors, underscoring his prowess in creating impressive earnings and sustained profitability.
In August 2023, Brian embarked on a new venture as the CEO of Diamond Lake Minerals, Inc. ($DLMI), where he swiftly implemented a transformative strategy. His leadership surrounded the company with strategic industry icons as advisors, resulting in a tremendous increase in market capitalization, showcasing his extraordinary business acumen.
EIE’s unwavering commitment to innovation, integrity, and strategic partnerships defines our legacy and drives our ongoing success. For more information, visit http://www.eie.rocks.
What was your first job in Media?:
As an entrepreneur from an early age (teenager) I always implemented, created, and distributed my own media campaigns and solutions within my holdings and strategically implemented third party partners.
What is the biggest change in marketing that you see coming in the next 2 years?:
The biggest challenge is maintaining reasonable costs associated with some call to action based around either brand or company awareness or sales. There are new mediums that have presented itself in web3, and it is adapt or die, but it’s also ensuring the work done is on brand.
List any trade organizations or groups that you belong to, if any:
Quite a lot – www.eie.rocks
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:
Having a different perspective is key to so many effective campaigns and having data across multiple campaigns to know what works and what doesn’t work.
What is one tip that you would give when it comes to digital marketing?:
Don’t expect immediate results. Be in it for the long run and build your business one new customer at a time.
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