“Digital Champions” with John McNulty of Didgebridge LLC

On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with John McNulty of Didgebridge LLC.

Short company description:

A transformative PRIVACY-focused, marketing technology company. We help “ROI-transform” omnichannel marketing campaigns via our proprietary Intellismart ® platform’s unique, ROI-intensive logic below:

a). All marketing is actually an exercise in LOYALTY marketing.

b). Thus, ALL marketing campaign touchpoints should be “OPT-IN-interactive”.

c). Thus, producing CONSENSUAL, 1:1 LOYALTY channels and/or OPT-IN-LEADS.

d). Intellismart ® relationships should be PRIVATE—not Web2.0 mineable by competitors.

e). Intellismart channels merge: SMS + QR codes + Video + Web 3.0 PRIVATE Microsites.


What was your first job in Media?: Gillette company
What is the biggest change in marketing that you see coming in the next 2 years?:

Data-PRIVACY laws
List any trade organizations or groups that you belong to, if any: ITIA, InSPN

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:

Fresh ideas

What is one tip that you would give when it comes to digital marketing?:

Massive PRIVACY regulation change is coming.
We are leaving the era of “Non-consensual” data-mining & retargeting—and entering the new era of “Permission-Based-Consensual” marketing

What percent of your advertising service offerings does traditional media buying make up?*: 50%

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