On Legacy of Leaders, Jamar Suber welcomes outstanding leaders to this uplifting and interesting show, filled with practical advice, personal experiences and tips for business leaders and aspiring leaders. This week, Jamar sits down with Molly Riel of Bluebird Hardwater.
Short company description:
Bluebird Hardwater is pioneering the hardwater category, setting itself apart from the cocktail market to carve out a new frontier in canned refreshment. By reshaping the traditional notions of enjoying a spirited drink, Bluebird encapsulates the essence of pure hydration fused with the thrill of premium spirits. The brand’s mission is to provide a healthier, more revitalizing alternative to conventional canned cocktails, offering a distinctive blend of equilibrium, wellness, and memorable moments. Bluebird Hardwater stands as the premier choice for consumers in search of an extraordinary departure from the mundane.
At the heart of Bluebird Hardwater’s innovation is its unique approach as the first and only alcohol company to unite premium spirits with ultra-purified water, boasting an ABV of just 4%. With a commitment to simplicity and quality, Bluebird’s offerings feature two essential ingredients: impeccably crafted spirits and ultra-purified still water. Available in three options—VODKA + WATER, TEQUILA + WATER, and WHISKEY + WATER. Bluebird Hardwater emphasizes a light, pure, and top tier drinking experience, foregoing carbonation, preservatives, sugars, and artificial sweeteners.
How did you get started in your field or work?
I started out in Human Resources for a local Heavy Civil Construction firm, and as I was looking to breakout into my career, I was fortunate enough to be head-hunted by my current CEO
What’s one thing we should know that makes your company unique?
Bluebird Hardwater is launching the hardwater category, distancing itself from the crowded cocktail market to establish a new frontier of refreshment. By redefining what it means to enjoy a spirited beverage, Bluebird captures the essence of pure hydration infused with the excitement of premium spirits. The brand is committed to offering a healthier, more invigorating alternative to traditional canned cocktails with a unique blend of balance, health, and unforgettable experiences. Bluebird Hardwater is the go-to choice for consumers seeking an escape from the ordinary.
What was the biggest obstacle you had to overcome in your business?
There are so many challenges, but one that sticks out is developing out the talent and contacts needed to be successful in the industry. The alcohol industry is very tight knit and extremely competitive, and because we are a young start-up, getting the right people in the right places is crucial. There is no path forward without a proper plan and team in place.
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