Sean Lucas
Owner at Sparkit Marketing
Website Address: sparkit.marketing
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Sean Lucas from Sparkit Marketing.
To learn more check out sparkit.marketing.
What is your company Elevator pitch when talking about your company?
We’re cannabis marketing specialists with over 6 years in the legal cannabis industry running strategic macro campaigns for some of the biggest brands in and across every market segment.
What is the biggest change in marketing that you see coming in the next 2 years?
Everything is moving towards apps and within 2 years you’ll see a huge shift from websites to apps for any and all companies, both b2b and b2c.
What is one tip that you would give when it comes to digital marketing?
Don’t be afraid to shift strategy or cut-off under performing campaigns, and never forget to A/B test everything, even if you know it’s a winner.
What is the main pain point that you solve for your customers?
Conversions.
