Ernie Kapanke
COO at Shelf Nine
Website Address: http://www.shelfnine.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ernie Kapanke from Shelf Nine. To learn more check out http://www.shelfnine.com.
What is your company Elevator pitch when talking about your company?
Shelf Nine is a premier retail media network providing brands and store owners specifically targeted customer communication delivered at the point of purchase.
What is the biggest change in marketing that you see coming in the next 2 years?
Advertisers are increasing investments on digital platforms that deliver ads to consumers while shopping. The 1:1 retail environment is the best to target consumers.
Digital content in the store provides the optimal ad delivery while also increasing the shopper experience and the basket ring for the retailer.
What is one tip that you would give when it comes to digital marketing?
Don’t overlook how humans communicate when considering your message and medium.
What is the main pain point that you solve for your customers?
Digital screens inside the store inform and motivate the shopper with compelling store specials, seasonal messaging, and brand promotions.
Building a retail ad network brings more ad revenue to the store owner and allows better control of content and integrated marketing programs.
