Scott Miller
CEO at Centerpost Media
Website Address: https://cenpostmedia.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Scott Miller from Centerpost Media. To learn more, check out https://cenpostmedia.com/
What is the biggest change in marketing that you see coming in the next 2 years?
More focus on content marketing and less focus on targeted ads. There is a growing concern over privacy issues and with major tech companies like Apple making it hard to target ads advertisers will need to focus on different ways to reach the ideal prospect. Content marketing is a great way to build an audience of prospective clients.
What makes your company unique?
We own distribution channels, so we can place our clients directly on TV, radio, podcasts and OTT platforms. Because there is no middleman our cost is lower, allowing us to pass our savings on to our clients.
