Shahab Zargari
Director at Zed Collective
Website Address: zedcollective.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Shahab Zargari from Zed Collective. To learn more, check out https://zedcollective.com
What is the biggest change in marketing that you see coming in the next 2 years?
Marketers will have to finally get rid of the notion that humans have short attention spans.
Are their any trade organizations or groups that you belong to?
I am on the board of and a past president of the American Marketing association Las Vegas Chapter.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
They have the rolodex and the inside track to good deals.
What is one tip that you would give when it comes to media planning?
Make sure you work with someone who has experience doing it.
