Park Howell
Founder at BUSINESS OF STORY
Website Address: businessofstory.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Park Howell from BUSINESS OF STORY. To learn more, check out businessofstory.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Prospects and customers caring less about your message as they (and we) are all bombarded by mindless marketing. More marketing $’s will be invested for much less return.
Are there any trade organizations or groups that you belong to?
Social Media Examiner, Social Venture Partners Arizona
What is one tip that you would give when it comes to media planning?
Stop interrupting prospects with mindless media and messaging and start connecting with them by truly understanding what they’re looking for and how you can help.
