“On A Mission” showcases leaders who are going the extra mile each and every day. Each of the people we interview is on a mission to serve, inspire and educate. Our hosts highlight their impact and explore what motivates, engages and fulfills individuals and teams to be more productive, more effective, better at what they do, and happier to do it. Today our hosts, Della Sellers and James Fenimore, spoke with Kate Reeve.
Kate Reeve
Owner/Founder at CommuniKATE Design
Website Address: www.communikatetoday.com
Short company description:
CommuniKATE Design & Marketing is a boutique creative agency that believes small moves can create big waves. When you harness the power of intentional design and strategy, you can sail further, faster—and we’re here to chart that course with you.
We blend brand development and website design with full-scale marketing and advertising strategy and implementation, ensuring your business not only looks polished but performs with purpose. From Google Ads and Programmatic Display to SEO, Geofencing, and Google Business Profile management, every channel is aligned to create measurable momentum.
Strategic. Integrated. Results-driven. Small moves. Big waves.
What is the most important lesson you’ve learned over your career?
The most important lesson I’ve learned in my career is that it’s okay to pivot.
That might sound simple, but it’s incredibly difficult when you’ve invested time, energy, and expectation into a specific path. Sometimes the direction you thought you were headed — X, Y, or Z — changes. And sometimes that change has to be drastic.
What I’ve learned is that pivoting doesn’t invalidate the work you’ve done. It doesn’t mean you failed. It means you learned. Especially as an entrepreneur, you have to be willing to try different approaches, wear different hats, and adjust when something isn’t aligned.
Growth often requires courage — and sometimes a leap of faith. But the willingness to pivot has been one of the most powerful tools in building something sustainable.
What nonprofit do you have a heart for and how do you support it?
Right now, I don’t have one specific nonprofit I formally support. I’ve been in a focused season of building my business and serving my clients well. That said, I have a deep heart for helping kids access creativity — especially as arts programs continue to be reduced in schools due to funding. Creative outlets changed my life, and I believe every child deserves the opportunity to explore imagination, design, storytelling, and expression. I’m also passionate about teaching kids how creativity connects to entrepreneurship — how ideas can become businesses, how design solves problems, and how confidence grows when you build something of your own. I’m currently exploring ways to intentionally support organizations that combine creative education with entrepreneurial thinking. That’s something I want to build into this next chapter of my business.
If you could be remembered for one thing, what would it be?
If I could be remembered for one thing, it would be this: small moves create big waves. I truly believe that progress isn’t built through one massive, dramatic leap — it’s built through consistent, intentional steps. Whether someone is starting a business, shifting their health, or chasing a new goal, the question isn’t “How do I conquer the whole thing?” It’s “What’s the next right step?” Life is a series of small decisions. And when those decisions are aligned and repeated over time, they create momentum that feels much bigger than the individual action itself. That philosophy guides how I work, how I build, and how I live.
Who in the industry inspires you and why?
Two people stand out to me. First, Gary Vaynerchuk. His tenacity and marketing instinct are incredible. He took a family-run liquor store and turned it into a global media and marketing empire. That ability to see opportunity in something humble — and scale it through smart marketing — is deeply impressive. Second, Donald Miller, especially through Building a StoryBrand. I love his framework of positioning the business owner not as the hero, but as the guide. That mindset shift — leading by serving — resonates strongly with how I approach my work. Perseverance and guidance. Those two ideas inspire me.
