Alex Munoz
CEO at Hispanic Media Center
Website Address: https://hispanicmediacenter.com/en/
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Alex Munoz from Hispanic Media Center. To learn more check out https://hispanicmediacenter.com/en/.
What is the biggest change in marketing that you see coming in the next 2 years?
Find ways to advertise on streaming services, go beyond OTT ads, be part of services like Netflix, Disney +, HBO Max, etc.
Are their any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Media buyers place orders for many clients that gives them a wider range of rate negotiation, they should be able to buy media at a lower cost because of high volume which a Marketing Director won’t have
What is one tip that you would give when it comes to media planning?
Include different ways to reach your demo, use the traditional ATL but also include OOH & Events (BTL)
How does a media buyer stay on top of trends with media placement?
By being very active, if you constantly are placing media, you can get the top as result
