Welcome to “Brand Champions,” where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today our host, Morgan Yonge spoke with Greg Bennett.
Greg Bennett
CEO/President at Iconoclast
Website Address: www.iconoclastbrand.com
Short company description:
Iconoclast
How do you help a brand maintain consistency across multiple channels and platforms?
Structure a consistent and compelling narrative that touches the 5 senses when possible
Can you share a rebranding project that taught you valuable lessons about brand identity?
Will discuss Caress Body Wash and the Emmy Awards
What strategies do you use to build and maintain brand loyalty in a competitive market?
Neural – Narrative process
What’s your approach to navigating a brand crisis and rebuilding trust with audiences?
That is a long discussion in theis world of noise and misinformation
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View original post: Brand Champions with Greg Bennett of Iconoclast on Daily News Network.
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