
Welcome to “Brand Champions,” where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today our hosts, Howard Walpoff and Janine Hogan spoke with Joey Wenzler.
Joey Wenzler
Event Success Strategist at 1Source Events LLC
Website Address: https://1sourceevents.com/
Short company description:
Our event professionals at 1Source Events create effective, engaging, and productive events by designing custom experiences with your goals, end-users, and preferences in mind.
How do you help a brand maintain consistency across multiple channels and platforms?
Having a plan and sticking to it.
Can you share a rebranding project that taught you valuable lessons about brand identity?
Yes! from ‘webinar production services’ to ‘created to connect’
What strategies do you use to build and maintain brand loyalty in a competitive market?
Stay true to the goal of making sure our client’s events go off without a hitch.
What’s your approach to navigating a brand crisis and rebuilding trust with audiences?
gift cards, just kidding Honest conversations.
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