Dave Meyer
President / Founder at BizzyWeb
Website Address: BizzyWeb.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Dave Meyer from BizzyWeb.
To learn more check out BizzyWeb.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing automation and sales enablement are making it easier to replace in-person events and get more thoughtful with outreach to qualified prospects – but easier tools are also making it easier to do it wrong: to spam instead of engage. Marketers need to focus on adding value and choice.
What makes your company unique?
We focus on marketing automation and adding value at every step of the buyer’s journey. Great marketing engages audiences – we help our clients automate a path to let visitors “choose their own adventure” and start a consultative conversation.