David Buonfiglio
VP Digital at TVB
Website Address: https://www.tvb.org/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with David Buonfiglio from TVB. To learn more, check out https://www.tvb.org/
What is your company Elevator pitch when talking about your company?
We’re the trade association for the local broadcast TV industry. We work with member stations on generating revenue both on-air and online.
What is the biggest change in marketing that you see coming in the next 2 years?
The growth of streaming TV (CTV) is changing how people watch TV and how local businesses approach video advertising.
What is one tip that you would give when it comes to digital marketing?
Stay focused on the customers’ needs, not technology.
What is the main pain point that you solve for your customers?
Provide thought leadership to TV stations who aren’t typically known for their digital knowledge.
