“Media Champions” with Deanna Shoss from Intercultural Talk, Inc.

Deanna Shoss
CEO at Intercultural Talk, Inc.
Website Address: https://interculturaltalk.com/

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Deanna Shoss from Intercultural Talk, Inc.. To learn more check out https://interculturaltalk.com/.

What is the biggest change in marketing that you see coming in the next 2 years?

A hybrid of AI and Real Life that scales down to an individual or small business level, for marketing/communications and connection that’s more powerful and personal.

Are their any trade organizations or groups that you belong to?

The Secret Team, Streamyard Group, Jarvis Group

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

They probably know more what they are doing and I’d imagine can get better rates with broader reach.

What is one tip that you would give when it comes to media planning?

Target and measure.

How does a media buyer stay on top of trends with media placement?

Conferences; Online Industry groups, subscribe to your trusted sources.