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10th March 2026, London – SPORTL, a London-based pay-as-you-train fitness booking platform, has launched today across app stores after closing a £250K pre-seed funding round backed by industry experts.
With over 300 gyms interested in joining the app, SPORTL currently has 50 London-based gym studios and fitness centres available to book on the platform. Those studios include Common Bond, home to London’s most iconic fitness and wellbeing destinations such as Boom Cycle, Barrecore, and Reformcore, as well as other boutique studios including RFRM, Revolt Cycling, and Reformer Collective.
Ryan Lovelock, Co-Founder of SPORTL, commented: “My co-founder Matt and I spent the last year walking the streets of London, sitting down and talking first hand with gym owners and managers to understand what is missing in the industry, and if SPORTL could be the answer. Seeing SPORTL launch today and physically opening the app is a dream come true. Our mission is to work alongside gym owners, giving them the flexibility and transparency they deserve from a booking platform. We’re incredibly proud of what we’ve built, and we can’t wait for SPORTL to become part of people’s everyday routines, helping them book classes on their terms, whenever it suits them.”
The investment round saw participation from notable strategic partners and investors. This includes Kevin Hewitt, former EMEA Chairman of FTI Consulting – who will also join as Chairman of the Board for SPORTL, James Hardy, former Deliveroo executive and co-founder of Bioniq, the personalised supplements company, and recruitment entrepreneur and health tech investor Jamie Hearne.
This pre-seed investment will see SPORTL cement itself as a go to booking platform for fitness in London, before looking at its expansion across other major UK cities. The funding will also see the roll out of new features once the initial product and offering has been established.
Submitted by: Caroline Hodgson
