Gina Schreck
Founder / CEO at SocialKNX
Website Address: https://socialknx.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Gina Schreck from SocialKNX. To learn more check out https://socialknx.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Video continues to dominate and individuals will start to rise as stars within their companies as brand ambassador as well as building stronger personal brands.
Are their any trade organizations or groups that you belong to?
no
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
We always say that outside companies have the advantage of a wider perspective without the danger of being siloed in their thinking. Inside marketing professionals
What is one tip that you would give when it comes to media planning?
Mine is more around the type of content to be creating– stop creating boring “oatmeal” content. Be opinionated. Be unique. Be more interesting.
How does a media buyer stay on top of trends with media placement?
N/A
