“Media Champions” with Jacien Bass from Jacien Bass, LLC

Jacien Bass
Owner & Executive Consultant at Jacien Bass, LLC
Website Address: http://jacienbassllc.com/

Each week on “Media Champions,” our host talks to media experts across the country.  This week our host speaks with Jacien Bass from Jacien Bass, LLC. To learn more, check out http://jacienbassllc.com/.

What is the biggest change in marketing that you see coming in the next 2 years?

Video content, the metaverse and a global shift in content currency.

Are there any trade organizations or groups that you belong to?

The Denver Marketing Mavens Group, Denver Young Professionals, The Denver Voyage Partnership Program, Shoutout Colorado

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

An experienced professional working behind the scenes to stay ahead of the constant online landscape shifts. Utilizing the creativity of someone who is versed in all aspects of digital marketing including but not limited to algorithm changes, and new media outlets.

What is one tip that you would give when it comes to media planning?

Be authentic and utilize your work in the community to heighten awareness of your brand. If you’re not doing work in the community, start.

How does a media buyer stay on top of trends with media placement?

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