“Media Champions” with Jenn Bonine from COYABLU

Jenn Bonine
Co-founder and CEO at COYABLU
Website Address: www.coyablu.com

Each week on “Media Champions,” our host talks to media experts across the country.  This week our host speaks with Jenn Bonine from COYABLU. To learn more, check out http://www.coyablu.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Digital NFT ticketing
Web 3.0 engagement in wallets
DAO’s using blockchain and NFT’s

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Additional information around trends and what is working for other companies outside of just the experience a single persons can bring.

How does a media buyer stay on top of trends with media placement?

Following different newsletters, blogs, and resources for information. Subscriptions to peer groups and events. Conversations with external experts.