“Digital Champions” with Jonathan Rockett from Sizzling Digital

Jonathan Rockett
Founder at Sizzling Digital
Website Address: https://sizzlingdigital.com/

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Jonathan Rockett from Sizzling Digital. To learn more, check out https://sizzlingdigital.com/

What is your company Elevator pitch when talking about your company?

We help B2B companies generate highly targeted leads that become sales meetings, through a multichannel approach that leverages direct email and LinkedIn outreach, SEO and PPC retargeting along with social media.

What is the biggest change in marketing that you see coming in the next 2 years?

I see marketing automation continue to grow at a rapid pace. As the marketing ‘noise’ gets more and more dense, the time and energy required to remain visible and (especially) stand out will continue to become less and less scalable for manual, human efforts. Content creation using Artificial Intelligence will grow to become the norm, not just a new novelty.

What is one tip that you would give when it comes to digital marketing?

Smart marketers understand that brands generally don’t have a ‘rejection’ problem, rather, they have an ‘anonymity’ problem. Elaborating on above, with each passing month and year of digital marketing, brands are putting out more and more content, in many formats (blogs, infographics, PR, video, social media, email etc.) across dozens of platforms and channels. It’s easy (and deadly) for a brand to get lost in that cloud of content noise and be all but invisible to their prospects. Producing ongoing, valuable and authoritative content across all channels where prospects spend time is crucial to staying visible and relevant.

What is the main pain point that you solve for your customers?

We free up significant time for our clients to focus on closing deals and interacting with leads that are farther along in the sales journey, by automating a continuous stream of inbound, high-value prospects at the early stages of the sales journey and nurturing them toward a sales appointment.