Katrina Padron
Founder and CEO at North Star HQ + Not the Marketing Girl
Website Address: https://northstarhq.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Katrina Padron from North Star HQ + Not the Marketing Girl. To learn more, check out https://northstarhq.com/
What is the biggest change in marketing that you see coming in the next 2 years?
The pendulum has swung. Businesses will no longer be offloading sales to “the marketing girl.” True business acumen is being required.
What makes your company unique?
Any agency can deliver fans. We get you sales.
Our approach varies by client and need, but sometimes it comes in the form of rescuing a failing campaign. Other times, it comes through training an internal team on the business acumen it takes to get results.
