Lauren Caggiano
President/Founder at WriteOn
Website Address: www.lovewriteon.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Lauren Caggiano from WriteOn. To learn more check out www.lovewriteon.com.
What is your company Elevator pitch when talking about your company?
I am a creative copywriter and editor who works with brands in all industries to tell their story through the power of digital and print media.
What is the biggest change in marketing that you see coming in the next 2 years?
I believe there will be more automation yet the human touch will still be necessary to writing content that resonates with people and sounds relatable.
What is one tip that you would give when it comes to digital marketing?
You get what you pay for — sites like Fiverr represent a race to the bottom and cheapen the work of creatives. Plus, the quality isn’t always there.
What is the main pain point that you solve for your customers?
I help them cut through the clutter and communicate their message to the audience in a clear and concise way.
