“More 2 Marketing” with Liz Rourke from Zenith Media

Elizabeth Rourke
Supervisor, Strategy & Digital Investment at Zenith
Website Address: Zenithmedia.com

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Liz Rourke from Zenith Media. To learn more check out https://www.zenithmedia.com.

What is the biggest change in marketing that you see coming in the next 2 years?

I see a change in streaming services taking over Cable as generations continue to shift. Brands will be looking toward ways to target older consumers new to streaming.

What is your biggest pain point when it comes to digital advertising?

Getting granular within targeting to breakthrough the clutter.