David Mountain
Founder at Marketing and Advertising Direction.com
Website Address: MarketingandAdvertisingDirection.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Dave Mountain from Marketing and Advertising Direction. To learn more, check out Https://www.MarketingandAdvertisingDirection.com
What is your company Elevator pitch when talking about your company?
We work from data-driven insights collected from over 20 years of work for over 1,500 clients in every major consumer category, in a range of channels. You get if/then testing, not a/b. Our clients are long-term.
What changes has your company made over the past 2 years that have impacted your business
More consultation around strategy, M&A, and greater use as fractional employees for a variety of concerns. Almost entirely remote work.
What is one tip that you would give when it comes to digital marketing?
Embrace nuance and never focus on a single KPI. That way lies damage.
What is the biggest change in marketing that you see coming in the next 2 years?
It’s a race between new tech and new rules. Probably with many outcomes in many places.
What is one tip that you would give when it comes to digital marketing?
Embrace nuance and never focus on a single KPI. That way lies damage.
