Matt Blasco
Director of Analytics & Innovation at minds+assembly
Website Address: https://mna.co/
Each week on “AdTastic”, our host talks to media experts across the country. This week our host speaks with Matt Blasco from minds+assembly. To learn more, check out https://mna.co/
What is the main pain point that you solve for your customers?
Advanced Marketing Analytics – going beyond clicks and site visits to see exactly which customers/prospects are engaging, and how to integrate sales & marketing to best pull them through the journey.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Valuation of influencers. We’ve seen certain industry like fashion and makeup are intrinsically tied to the recommendation of both mega influencers and micro influencers alike, but how does this permeate to other industries and verticals and how to we appropriately integrate this into legacy MMM measurement.
What is the main pain point that you solve for your customers?
Advanced Marketing Analytics – going beyond clicks and site visits to see exactly which customers/prospects are engaging, and how to integrate sales & marketing to best pull them through the journey.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Speaking specifically about analytics, we have had a lot of difficulty identifying potential teammates. Whereas recruiters used to reach out proactively several times a month, my best recruiters act as if the well has dried up!
