“Media Champions” with Elliot Gerard from Heartlent Group

Elliot Gerard
Founder / CCO at Heartlent Group
Website Address: heartlent.com

Each week on “Media Champions,” our host talks to media experts across the country.  This week our host speaks with Elliot Gerard from Heartlent Group. To learn more, check out https://www.heartlent.com.

What is the biggest change in marketing that you see coming in the next 2 years?

The further development of Web3.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Because you don’t always need it for every project, we almost always do not.

How does a media buyer stay on top of trends with media placement?

Work with outside agencies for this, do not on my own.