“Media Champions” with Ned MacPherson from Endrock Growth & Analytics


Ned MacPherson
Founder & Head of Growth at Endrock Growth & Analytics
Website Address: https://endrock.software/

Each week on “Media Champions,” our host talks to media experts across the country.  This week our host speaks with Ned MacPherson from Endrock Growth & Analytics. To learn more check out https://endrock.software/


What is the biggest change in marketing that you see coming in the next 2 years?

the reliance on modified attribution models, such as marketing mix modeling, in order to proper attribute spend.


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Outside media buyers often bring a unique frame of reference, given they manage media for several other brands.


What is one tip that you would give when it comes to media planning?

Pick an attribution model and stick with it.


How does a media buyer stay on top of trends with media placement?

By interacting with other media buyers within agencies or large brands.