“Media Champions” with Omer Menashe from eMojo

Omer Menashe
Founder at eMojo
Website Address: https://www.emojo-digital.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Omer Menashe from eMojo. To learn more, check out https://www.emojo-digital.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Privacy constraints, rising costs of online marketing, attribution challenges

Are their any trade organizations or groups that you belong to?

EO (Entrepreneurs Organization)

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

An outside media buyer by design has exposure to the best and latest methodologies/tech. An internal marketing director exists, lacking a better term, in a stagnant environment. They rarely have someone to assist in professional development.

What is one tip that you would give when it comes to media planning?

The “Halo Effect” exists, and is more powerful than one might think.

How does a media buyer stay on top of trends with media placement?