“Media Champions” with Paul Sokol from Be Pro

Paul Sokol
Co-Founder at Be Pro
Website Address: https://www.bepro.events

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Paul Sokol from Be Pro. To learn more, check out https://www.bepro.events.

What is the biggest change in marketing that you see coming in the next 2 years?

I see people, especially businesses, struggle to make VR and AR relevant to their industry.

Are their any trade organizations or groups that you belong to?

Nothing official. I’m a certified partner with Keap and have been since 2008; with a stint as an employee from ’11 to ’16. I’m in a lot of groups on social media.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

I am not sure there is an advantage. If the internal marketing director is not competent to execute, I guess there is the advantage. But even then, if a director doesn’t understand and is working with a media buyer, they can be taken advantage of.

What is one tip that you would give when it comes to media planning?

Always remember OAC: Objective, Audience, Creative

How does a media buyer stay on top of trends with media placement?

Always be testing with new advertising channels when they crop up. Even if they only have a short ride, it may be a new pond for your target customer.