Shana Hills
Owner at McIntosh Marketing
Website Address: https://www.mcagency.info/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Shana Hills from McIntosh Marketing. To learn more, check out https://www.mcagency.info/
What is the biggest change in marketing that you see coming in the next 2 years?
The marrying of Facebook, Instagram and WhatsApp and what they have in store for us. The demand for more AI tools and digital assets.
Are there any trade organizations or groups that you belong to?
I am the President of our local Black Chamber.
I mentor teens in Business Building and becoming Entrepreneurs at no cost.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Media Buying can be a full-time position. It may be more beneficial to allow an outsourced Company to focus on only that.
What is one tip that you would give when it comes to media planning?
That is the tip…PLAN. If you don’t plan ahead, you will fail.
How does a media buyer stay on top of trends with media placement?
Classes, research, seminars, conventions, etc.
