Steve Diamond
Chief Creative Officer at Rain the Growth Agency
Website Address: rainforgrowth.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Steve Diamond from Rain the Growth Agency. To learn more, check out rainforgrowth.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The biggest change in Creative will be the use of Digital styles and tactics in offline media. In Media, we’ll see the money moving to CTV and OTT.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It is changing the way we write TV spots and where we buy the media.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The power has shifted to the candidates.
