Tom Briggs
Founder at epigraph
Website Address: https://www.helloepigraph.com/
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Tom Briggs from epigraph. To learn more, check out https://www.helloepigraph.com/
What is your company Elevator pitch when talking about your company?
epigraph is a brand collective committed to supporting innovative organizations and industries as they build a more just, equitable and sustainable world.
What changes has your company made over the past 2 years that have impacted your business
– Doubling down on our values and using these as a filter for collaboration.
– Getting clear about who we are and what we stand for.
– Firing up a publishing imprint.
What is one tip that you would give when it comes to digital marketing?
Thin-slice your audience, name them and then spend time getting really clear on what they want. Know them better than they evn know themselves.
What is the biggest change in marketing that you see coming in the next 2 years?
Solidifying of brand tribes centered on human values and the rise of ever-more tribal factions.
What is one tip that you would give when it comes to digital marketing?
Thin-slice your audience, name them and then spend time getting really clear on what they want. Know them better than they even know themselves.
