Scott Burgess
CEO & Founder at The Branding Teacher
Website Address: https://www.thebrandingteacher.com/
Each week on “Marketing Champions”, our host talks to media experts across the country. This week our host speaks with Scott Burgess from The Branding Teacher. To learn more, check out https://www.thebrandingteacher.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I am going to focus on branding, as that is my business. While I have 12 years of branding and marketing experience, I am solely focused on branding at the moment (and would like the interview to focus on branding, instead of marketing). I spoke to David Benfield who said that would be okay and to note it in these questions.
The biggest change I see happening in marketing in the next two years is people taking control of the branding & marketing through the use of Canva and Adobe Creative Cloud Experience. These tools remove the barriers of entry to non-graphic designers, allowing them to create amazing graphics that look professionally done. This helps small business owners and entrepreneurs who might not have the budget early on in their business to hire the right people to make their branding and marketing stand out.
What makes your company unique?
My branding agency is unique because I focus on helping entrepreneurs and small business owners brand their businesses, without breaking the bank.
They can learn online through my online course Do It Yourself Branding Entrepreneurs, where I teach them the basics on how to brand their business, from start to finish, as a beginner.
I pump out free how to videos and content weekly to my YouTube channel and social media channels, as a way to help even more people.
I offer branding services priced less than the typical branding agency. Since I have less overhead, I am able to lower my prices, helping saving business owners even more money.
My goal is to help small business owners become masters of their brand.
What is your biggest pain point when it comes to digital advertising?
Ensuring the right audience is being targeted.
