Wayne Veldsman
Owner at Vel Consulting
Website Address: vel.consulting

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Wayne Veldsman from Vel Consulting. To learn more check out https://www.vel.consulting.

What is the biggest change in marketing that you see coming in the next 2 years?

With virtual and augmented reality becoming more prominent, marketing will need to adapt to this new form of media. All brands and businesses will soon need to find ways to market inside of these new mediums.

Are their any trade organizations or groups that you belong to?

No

What is your biggest pain point when it comes to digital advertising?

My biggest pain point currently is Facebook shutting down people’s ad accounts. I’ve had 2 of my clients ad accounts get shut down and now the same thing has happened to mine as well. This is happening for seemingly no reason and there is very little that anyone can do to get the accounts reinstated. It’s causing huge frustrations for advertisers everywhere.

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A. Lee Judge
CMO/Founder at Content Monsta
Website Address: https://contentmonsta.com/

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews A. Lee Judge from Content Monsta. To learn more check out https://contentmonsta.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Increased use of audio and video.

Are their any trade organizations or groups that you belong to?

American Marketing Association and Forbes Agency Council.

What is your biggest pain point when it comes to digital advertising?

Attribution

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Daniel Burstein
Senior Director of Content and Marketing at MarketingSherpa
Website Address: https://www.marketingsherpa.com/

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Daniel Burstein from MarketingSherpa. To learn more check out https://www.marketingsherpa.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Crises are going to be a part of our life – Covid-19 isn’t the last one. See Lesson #3 in https://marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons.

Are their any trade organizations or groups that you belong to?

On the Professional Advisory Board for the School of Communication at the University of North Florida.

What is your biggest pain point when it comes to digital advertising?

Don’t engage in digital advertising. But we’ve seen marketers have a pain point with form optimization https://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/lead-generation-form-field/.

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Elizabeth Rourke
Supervisor, Strategy & Digital Investment at Zenith
Website Address: Zenithmedia.com

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Liz Rourke from Zenith Media. To learn more check out https://www.zenithmedia.com.

What is the biggest change in marketing that you see coming in the next 2 years?

I see a change in streaming services taking over Cable as generations continue to shift. Brands will be looking toward ways to target older consumers new to streaming.

What is your biggest pain point when it comes to digital advertising?

Getting granular within targeting to breakthrough the clutter.

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Greg Rosner
CEO at PitchKitchen
Website Address: www.pitchkitchen.com

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Greg Rosner from PitchKitchen. To learn more check out https://www.pitchkitchen.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Move from solution-centric marketing to problem-centric marketing

Are their any trade organizations or groups that you belong to?

No

What is your biggest pain point when it comes to digital advertising?

Cost of experimentation

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Zakary Stahlsmith
CEO and Founder at ApexDrop
Website Address: ApexDrop.com

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Zakary Stahlsmith from ApexDrop. To learn more, check out ApexDrop.com.

What is the biggest change in marketing that you see coming in the next 2 years?

The biggest shift will be moving marketing teams and money away from content creation and more focus on content distribution.

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Emily Dralus
CEO/Founder at Emily Reneé VA
Website Address: emilyreneeva.com

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Emily Dralus from Emily Reneé VA. To learn more, check out emilyreneeva.com

What is the biggest change in marketing that you see coming in the next 2 years?

I think we are currently looking at video marketing being huge as we have seen on instagram, pinterest and tiktok. I think there will be a huge shift in FB and that instagram will be the main marketing platform that’s it is currently growing to be.

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Priscila Martinez
CEO/Founder at The Brand Agency
Website Address: https://www.thebrand-agency.com/

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Priscila Martinez from The Brand Agency. To learn more, check out https://www.thebrand-agency.com/.

What is the biggest change in marketing that you see coming in the next 2 years?

AI PR and earned media turning to SEO machine

Are there any trade organizations or groups that you belong to?

Latinas in Tech

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Jordan Ross
Founder & CEO at 8 Figure Agency
Website Address: 8figureagency.co

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Jordan Ross from 8 Figure Agency. To learn more, check out 8figureagency.co.

What is the biggest change in marketing that you see coming in the next 2 years?

1- Scaling virtual culture inside of agencies

2- Recruiting great talent

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Jordan Calderon
Co-Founder at ReThink Design
Website Address: rethinkdesign.io

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Jordan Calderon from ReThink Design. To learn more, check out rethinkdesign.io.

What is the biggest change in marketing that you see coming in the next 2 years?

The problem in today’s market is that ad platforms are making it easier and easier for companies to run hyper-targeted campaigns which, due to supply and demand, have driven ads costs through the roof. In addition , the algorithms have gotten so good at self-optimizing and finding the right target audience that you don’t have as much control over increasing your ads performance as you used to. Due to these factors, we have seen a big change in focus from efforts in optimizing ad funnels to optimizing website funnels. This is known as conversion rate optimization. Now assume you run ads to drive 1,000 users onto the site, and your website converts at an average of 2%. This means you captured 20 conversions. Through conversion rate optimization, let’s say you were able to increase your conversion rate from 2% to 4%. This means that it costs the EXACT same to drive the same 1,000 users to the site, but now you’ve captured 40 conversions. You just increased revenue without spending a dime more on advertising. Conversion rate optimization is very powerful in this sense. When we are able to increase conversion rates, there’s less worry about rising ad costs of paid placements. We believe conversion rate optimization is the solution.

Are there any trade organizations or groups that you belong to?

agencyGO, SCORE, YEC, Latinx Who Design

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Claire Joyce
Founder, Designer at 55 Designs
Website Address: https://www.fiftyfivedesigns.com/

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Claire Joyce from 55 Designs. To learn more, check out https://www.fiftyfivedesigns.com/.

What is the biggest change in marketing that you see coming in the next 2 years?

Increased digitization and automation, with a continued increases in virtual events and digital spaces for working and connecting with clients and customers.

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Andres Gonzalez
Co-Founder, UX Designer at ReThink Design
Website Address: rethinkdesign.io

Each week on “More to Marketing,” our host talks to marketing experts across the country.  This week our host speaks with Andres the Designer from ReThink Design. To learn more, check out rethinkdesign.io.

What is the biggest change in marketing that you see coming in the next 2 years?

In the next two years, we’ll continue seeing the power of creator-focused video continue to increase. Communities on Social & YouTube will continue to thrive and mature.

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