Daniel Burstein
Senior Director of Content and Marketing at MarketingSherpa
Website Address: https://www.marketingsherpa.com/
“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Daniel Burstein from MarketingSherpa. To learn more check out https://www.marketingsherpa.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Crises are going to be a part of our life – Covid-19 isn’t the last one. See Lesson #3 in https://marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons.
Are their any trade organizations or groups that you belong to?
On the Professional Advisory Board for the School of Communication at the University of North Florida.
What is your biggest pain point when it comes to digital advertising?
Don’t engage in digital advertising. But we’ve seen marketers have a pain point with form optimization https://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/lead-generation-form-field/.
