“Adtastic” with Dawn Ridge from Evolv AI

Dawn Ridge
Principal Consultant, North America
Website Address: www.evolv.ai

Each week on “AdTastic,” our host talks to advertising and media experts across the country.  This week our host speaks with Dawn Ridge from Evolv AI. To learn more, check out www.evolv.ai.

What is the main pain point that you solve for your customers?

Generating uplift in digital conversion metrics through AI-led dynamic optimization.

What is the biggest change in the advertising industry that you see coming in the next 2 years?

What I think will happen: More experienced talent transferring their skills and capabilities outside the agency model. What I’d like to see happen: Holding companies and other commoditizers of creativity will fracture, making space for a revolution.

What’s your biggest challenge with attracting and hiring talent in the past 2 years?

Calibrating capability with cultural fit and cultivating a resilient and resourceful workforce.