Per Sjofors
Founder at Sjofors & Partners
Website Address: www.sjofors.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Per Sjofors from Sjofors & Partners. To learn more check out www.sjofors.com.
What is the biggest change in marketing that you see coming in the next 2 years?
With rampant inflation, it becomes important companies do not leave prices unchanged. But, they need to know how to increase prices in ways not to alienate its customers and drive business to competition.
Are there any trade organizations or groups that you belong to?
Forbes Business Council; The C-Suite Network; Association for Corporate Growth
What is one tip that you would give when it comes to digital marketing?
Focus on the customer profile that will lead to the highest sales volume and revenue.
What is something in your career that you learned from by making a mistake?
Never give up. Never surrender.