Quim Gil
Principal / Strategy at LERMA/
Website Address: https://lermaagency.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Quim Gil from LERMA. To learn more, check out https://lermaagency.com/
What is the main pain point that you solve for your customers?
I help them uncover the right opportunity for their brands (regardless of what we’ve been hired to do) and find the most impactful and creative way for them to engage with their customer base.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Brands (and their agency partners) will be compelled to do more (and do more good) and talk less.
What percent of your advertising service offerings does digital media buying make up?
50%
What additional services does your firm offer that makes up more than 25% of your service offerings?
Traditional Media Buying & Planning, Video, Social Media, Creative
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Offering the right amount of flexibility while at the same time cultivating the culture and the bonding across teams.
